What’s your Why?
What’s your why?
We are drawn to leaders and organisations that are good at articulating and communicating what they BELIEVE. Their ability to make us feel like we BELONG, to make us feel special and safe – that is part of what gives them the ability to inspire us. Therefore, as a leader it is vital to be able to articulate your VISION and to be able to bring your team along on the journey with you. Your personal Values are a big driver of your behaviours as a leader…
“People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe”- Simon Sinek
A great way to determine your why is to think like a toddler! Thinking about your purpose or vision – make your vision statement and then ask why? Answer that question… and then ask why again! Then repeat that process a few times until you can no longer answer the why – now you truly know what is driving you!
Once you know your why, you can start to reframe it it terms of behaviours – how will you demonstrate, no live, your beliefs, your vision everyday – what will your team see, hear and feel?
For values or guiding principles to be truly effective they have to be verbs. It’s not “integrity,” it’s “always do the right thing.” It’s not “innovation,” it’s “look at the problem from a different angle.” Articulating our values as verbs gives us a clear idea – we have a clear idea of how to act in any situation. – Simon Sinek
What will your teams see, hear and feel from you?