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What’s your Why?

  /  What’s your Why?

What’s your Why?


What’s your why?

We are drawn to leaders and organisations that are good at articulating and communicating what they BELIEVE. Their ability to make us feel like we BELONG, to make us feel special and safe – that is part of what gives them the ability to inspire us. Therefore, as a leader it is vital to be able to articulate your VISION and to be able to bring your team along on the journey with you. Your personal Values are a big driver of your behaviours as a leader…

“People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe”- Simon Sinek

Numerous studies show that most often people look for leaders who lead from their values and are able to share an inspiring vision. Plus, in a recent meta-analysis, it was revealed that purpose driven organisations out performed their market by up to 350% and recevied much greater customer advocacy.


What’s my purpose?

A great way to determine your “why” is to think like a toddler! Thinking about your purpose or vision – make your vision statement and then ask why? Answer that question… and then ask why again! Then repeat that process a few times until you can no longer answer the why – now you truly know what is driving you!

If you are struglling to come up with your “why” then answering the following questions may help you on the path…

  1. What is the most rewarding thing you have ever done for someone else? Why was it rewarding?
  2. How would others describe the impact you’ve had on their lives?
  3. If money and time were no object, how would you spend your days?
  4. What legacy would you like to leave?

Once you know your why, you can start to reframe it it terms of behaviours – how will you demonstrate, no live, your beliefs, your vision everyday – what will your team see, hear and feel?

For values or guiding principles to be truly effective they have to be verbs. It’s not “integrity,” it’s “always do the right thing.” It’s not “innovation,” it’s “look at the problem from a different angle.” Articulating our values as verbs gives us a clear idea – we have a clear idea of how to act in any situation. – Simon Sinek

What will your teams see, hear and feel from you?


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